Email Marketing

According to a recent post in Litmus, the 10 most popular email clients have been listed for 2015. As an email developer, I can understand and respect the results of…

I’ve avoided writing about marketing automation for a while now because, if I think about it too much, it is just “The Emperors New Clothes”. Don’t misinterpret that statement as…

Email is one of the oldest forms of marketing, dating back the inception of the Internet. Its ability to get results and stimulate brand interest have made it a staple…

Almost 50% of people who own smartphones check their emails as soon as they wake up. Just take a moment to ponder that figure. Yes, it’s massive. Although, just because…

We've all heard how important it is to make a good first impression. Show up late for a job interview? That's a bad first impression. Eat a ton of garlic…

Back in 1978, Gary Thuerk sent the first mass email to about 400 people. He used the Advanced Research Projects Agency Network because the Internet as we know it didn’t exist…

Do you ever find yourself with a list of email subscribers, only to not know what to say or when to say it? There is one simple way that content…

Many schools send out blast emails. Any email address in their contact databases, no matter how the address got in there, receives every email the schools send out. In the…

It’s not a new concept, but it’s getting a lot of hype lately amongst the email community. It’s even been coined the “next big thing” in email. We’re talking about…

Email marketing is a great, cost-effective way to engage prospective customers and nurture relationships with current customers. And email is actually welcomed by consumers. In fact, recent research has found…