In the new era of email marketing, marketers are intent on delivering subscribers exactly what they want. And technology is paving the way– email automation and personalization allow marketers to…
Email has seemingly been on the brink of extinction for about a decade now. Over the past few years alone, email has been called "dead," "not dead, evolving," and even…
Copyhackers Founder Joanna Wiebe shares her advice on writing emails that produce real, tangible ROI. Wiebe recommends using a specific format and style for writing emails that get opened, read,…
From team sizes to the number of specialists hired, columnist Chad White takes a look at the characteristics of companies that truly appreciate email marketing. A good salary isn’t just…
What’s the first thing you do when you get into the office? You check your emails, right? Despite being one of the oldest Internet creations, email is still the one…
When it comes to creating emails, there are two types of people in this world: those who struggle with developing consistent, valuable content for subscribers, and those who don’t. And…
Marketers spend a lot of time drafting poignant email copy, designing wonderfully branded email templates, and crafting succinct and enticing email subject lines that get open and click-through rates skyrocketing.…
You’ve heard it before, an email list is the key to making sales online. Internet marketer Jeff Walker famously said that he “didn’t have a retirement plan, he had an…
Laura Olin directed the social media team that oversaw one of the world’s most followed Twitter accounts: @BarackObama. You might think that Olin lives, sleeps, breathes, and dreams in 140 characters. But…
If you forgot to follow recent trends in email marketing due to spring rush, don’t worry. Just make sure you’ll read this post since we collected the most important and freshest statistics…
You have an email sign-up sheet at your store. Maybe even an online sign-up form up on your website. Is there anything more creative you can do to grow your…
The internet is swarming with tips, tricks, and suggestions about how to design beautiful emails. And while a lot of marketers seem to understand the basics -- personalize the copy, make…