Email Marketing

Every day an “expert” declares email marketing dead, and a quick search of “email is dead” (in quotes) in Google shows that there are over 200,000 articles written to that…

I’ve generated millions of revenue dollars through email marketing, helped dozens of startups get positive ROI on their email campaigns, given lots of talks about email… and made a lot…

Did you that in 2015 there were around 2.6 billion email users? In under four years, that figure is expected to grow to 2.9 billion. That means one-third of the…

Pat Flynn of Smart Passive Income joins host Chris Ducker on Youpreneur.FM again to talk about the biggest shift he’s made so far in 2015, the most important part of…

For all the talk of personalization in email marketing, there’s little discussion about dynamic content. Marketers have been inserting basic customer metadata – names, ages, cities, etc. – for years,…

image credit: Shutterstock Email lives in a fluid environment: What may have been completely taboo yesterday may well have turned out to be a best practice today. And because of…

Delivering personalized messages to consumers is a holy grail for marketers. Columnist Steve Dille shows how you can do it without waiting for Big Data implementation.   It’s right there,…

image credit: Alexey Boldin | Shutterstock In marketing circles, the debate I hear most often is over the existence of email marketing’s pulse: Is it dead or alive? To me,…

With only 7 weeks left to go, the Christmas season is just starting to ramp up, so now is the time to plan your email marketing. Remember that email click…