How to Plan Awesome Content That Grows Your Email List
When we first started iDoneThis, we knew nothing about growing our subscriber base. We had no money, either. We decided just to write a few blog posts here and there…
Lessons learned from Airbnb’s Email Specialist
An interview with Lucas Chevillard of Airbnb. We strive to find the people in our industry who have something worth sharing. We’re curious about email because we believe it’s the…
From Zero To 50,000: How I Built A Big Email List Exclusively About Books I Liked
This post appeared originally on the New York Observer in November 2014. In May 2009, I sent an email to a friend. I’d been posting book recommendations on my website for…
Goodbye Spam, Hello Inbox: 9 Ways to Fix Your Email Marketing Strategy
As a marketer, you’ve likely attempted to use emails for various marketing objectives. And for good reason: time and again, email marketing is consistently cited as the most effective form…
9 Characteristics of a Killer Email Nurturing Sequence
Building a solid email prospecting strategy is critical. It’s how you turn your lead into a customer. But don’t leave your email efforts at the door once you make the…
Are Interactive Emails The Next Big Thing?
Email has a bad reputation. Too many people think of it as being stodgy….static… boring. People like you – people who would read an email marketing blog – know better. Email…
7 Automated Email Campaigns That Win Customers and Keep Them Coming Back
This is a guest post by John McIntyre. John is the founder of ReEngager, an agency that helps ecommerce stores increase total sales by 15-30% with email marketing. Email marketing…
Email Marketing In 2015: The Most Popular Columns Of The Year
Gmail Sponsored Promotions, improving deliverability and boosting response rates were among the topics that captured readers' attention in 2015. The most venerable discipline in online marketing, email, continued to…
7 Email Marketing Predictions For 2016
What's ahead for email marketers in 2016? From responsive design to an Apple voice-controlled headset, columnist Chad White shares his thoughts on what the future holds for email marketing. …
The State of Email Marketing 2015 [Infographic]
This infographic illustrates the current state of email marketing based on a major research study between Smart Insights and Get Response, in which they surveyed 1800+ email marketers from a range…
8 Great Unsubscribe Pages That Will Make You Love Email Again
When subscribers want to break up with you, it hurts. At one point, they made an effort to sign up for your email, but now they’re unsubscribing, moving on to…
How To Write A Support Email When Something Goes Wrong
WHEN THE CRAP HITS THE FAN AND YOUR CUSTOMER HAS A PROBLEM, HOW DO YOU REPLY? One of the most awkward situations you’ll ever have to write copy for is…