4 Email Types To Convert Subscribers To Customers
So your subscriber-collection game is strong. People are signing up everywhere: From your Facebook, from your website, in your store. You’re just tearing it up right now, yo. Oh, but,…
Email Analytics: The 6 Email Marketing Metrics & KPIs You Should Be Tracking
There's a lot to say when it comes to how to do email marketing well. We could talk for days about the most critical components of an optimized email, common…
A/B Testing in Real Life: An Email Marketer’s Journey through Online Dating
Test everything. Does an orange button work better than a blue button in my email? Test it. What should I order at In-N-Out: two double doubles or one 4×4? Test…
How to Write a Meaningful Thank You Email for Donors
Saying thank you never goes out of style. It doesn’t matter if you’re a startup nonprofit running your first campaign or a historic charity — sending donors a thoughtful thank…
What 300 Million Pop-ups Taught Us About Email Signup Rates
How your email pop-ups should be converting I know you’ve wondered. You’ve seen articles and stories about people who double their conversion rates, entrepreneurs who tripled their lists, and tools…
How to Write a Killer Email Subject Line
Did you know that 35% of emails are opened based on the subject line alone? Even worse, a whopping 69% of email users flag an email as spam after just…
5 of the Best Practices for Email Marketing Subject Lines to Boost Response
Whether it’s a white paper that helps your prospects solve a nagging problem, or a special email notification of a “secret” sale, when a customer sees something from your company…
Re-Engagement Emails – The Divine Jackfruit [Infographic]
It is heart-breaking to say that every year, email marketers lose 25% of their email list. The reasons can be many, but the result is the same. A consumer, who…
Use Concise Email Design to Improve Campaign Results
To improve the effectiveness of your emails it is important to not overwhelm users with choice and to not include any content with duplicate links. This concise approach to email…
A Five-Part Framework for Writing Better Email Copy
You want to create fresh, fun, sales-inducing emails right? Who doesn’t? So, what’s the secret? There must be a recipe, a formula, something that can help businesses write better email…
20 Ways to Use Email to Automate Your Business
We’ve received almost 3,000 contact or consultation requests over the last year. Up until a few months ago, managing this was a nightmare. As a small business, I don’t have…
Lessons learned from Asana’s Email Specialist
An interview with Reigan Combs of Asana. An amazing GIF from a recent Asana email. Preface: We strive to find the people in our industry who have something worth sharing.…