How to Write an Ebook From Start to Finish [Free Download]
For inbound marketers, "offers" are the golden ticket for lead generation. Not only do they feed your list of new contacts, but they are a critical tool for nurturing existing…
The Ultimate Guide to Running a Holiday Email Campaign [Free Ebook]
In 2014, 35% of holiday shoppers relied on promotional emails to keep track of all the sweet deals. Can your customers count on you to keep them informed? And when…
Rule the School: 5 Essential Lessons on Co-Creating Content with Influencers [eBook]
Ah, the nostalgic memories of making new friends on the first day of class, the thrill of getting a new Trapper Keeper notebook and finding your place amongst your peers…
No One Wants Your Ebook. Here Are 4 Better Ways To Grow Your Marketing List
Do you know the term ‘banner blindness’? That phenomenon where we consciously or subconsciously ignore banners and ads on websites. Apparently 86% of consumers suffer from it. Well, I think…
The Comprehensive Guide to Building an eBook for Your Lead Magnet
eBooks are a great lead magnet. They’re comprehensive, giving your leads something tangible, beyond a simple cheatsheet or checklist, and they’re also cheaper and more likely to hit a wide…
The Step-by-Step Guide to SlideShare Marketing [Free Ebook]
While many marketers are drawn to the visual nature of SlideShare (it is a popular platform for sharing visual content, after all), it's important to remember that SlideShare marketing is both…
[Ebook] How to Sell Marketing Automation to Your C-Suite
You want to implement marketing automation, but whose support within your organization do you need to get this done? And what are the questions that each of these stakeholders might ask?…
13 Beautiful New Ebook Templates [Free Download]
Did you know that companies with 30 or more landing pages generate 7x more leads than those with fewer than ten? But landing pages don't convert visitors to leads all by themselves -- without attractive…
[Ebook] Introduction to Mobile Marketing: The Past, Present, and Future
Most people, especially marketers, know that mobile devices have become increasingly important over the past few years. We’ve come a long way from the original mobile phones, aka veritable bricks,…
Periscope or Meerkat? The Marketer’s Guide to Live Video Streaming [Free Ebook]
The live video streaming app Meerkat was the talk of the town after its appearance at SXSW in March 2015 -- but its popularity was short-lived. Just a few weeks later,…
5 Rules to Create an Awesome EBook to Market Your Business
Writing an eBook to help with marketing your business is a tried and true tactic that a lot of businesses, both online and offline, have adopted. The rationale behind it…