What Is a Digital Strategy?
If I had a dollar for every client that came to us confused about what a digital strategy is, I’d have about …$40. Seriously, lots of people are confused about…
Digital Strategy: Why Super Bowl Ads Don’t Need To Be Engaging
Recently the super smart Jeff Rohrs of ExactTarget/Salesforce wrote a great post about the lack of CTA’s (Call to Action) in Super Bowl ads. You can read it here. In it,…