Agility in Digital Media: 6 Steps to Follow
Publishing is a traditional industry, and much of what happens on a day-to-day basis is grounded in routine. At the same time, the economics of the media landscape are changing.…
Forget Traditional Media; Try Digital Media
Ever since the invention of the Guggenheim press made printing available to the average person, businesses deluged consumers with traditional media — also known as outbound marketing. Now, digital media…
Top Five Digital Media Launch Mistakes
I’ve been thinking about my work plan for 2015–things I want to change, things I like, and so on. Part of that process is figuring out what I’m doing wrong…