The Highest (and Lowest) Average CTRs in Google AdWords by Industry
You might feel like your click-through rates (CTRs) are lagging a bit (or completely suck) — or maybe you think you’re doing really awesome with 2% to 5%, and you…
Don’t Let the Challenges of Data Get Your Digital Marketing Down
The top four digital priorities for 2016 among companies, according to the EConsultancy Quarterly Digital Intelligence Briefing: 2016 Digital Trends report, are targeting and personalization, content optimization, social media engagement…
Most Small-Business Owners Buy These 5 Digital Marketing Myths
image credit: shutterstock Digital marketing, being a relatively new form of marketing, has a lot of myths associated with it. Running a digital marketing company, I often hear many small…
9 Tips for Making Your Data Visualization More Effective
The more data, the easier it is to persuade customers to purchase our products and services, right? Data can help build consumer trust, set you apart from your competition, and…
Digital Marketing Strategy ROI for Entrepreneurs: It’s a Marathon, Not a Sprint
image credit: pic jumbo Join us live at Entrepreneur's Accelerate Your Business event series in Chicago or Denver. Secure your spot » As any marathon runner will tell you, covering…
Battle of the Ad Bulge: How Google Is Slimming Down Search Results
To the average person, Google’s search engine results page (SERP) looks no different today than it did a month ago. But for SEO experts, the SERP change is like noticing…
3 Proven Strategies To Discover EXACTLY What Your Customers Want
You need to be listening to your customers. Here's why, how, and where to use the insight. I hate to break this to you... But you’re pissing your customers off.…
How to Convince Your Skeptical Readers to Accept a New Idea
If you look at the last 30 years of the men’s 100-meter finals at the Olympics, you’ll find a number of athletes who didn’t make it to retirement without getting…
5 Essential Tools for a Winning Digital Marketing Campaign
Digital marketing is by no means an easy endeavour. In today’s brutal competition, you need to employ the best practices that will help you achieve the winning factors; covering several…
15 Tools to Create Automation in Your Small Business
image credit: hootsuite | facebook Join us live at Entrepreneur's Accelerate Your Business event series in Chicago or Denver. Secure your spot » The Wall Street Journal describes how marketing…
B2B Marketing 2016: 5 Digital Must Dos [Infographic]
What are the core, must-do elements of a B2B digital marketing strategy? There’s no definitive answer, and the landscape is changing all the time. It changes so frequently, in fact,…
Why the Shift to Digital Improves Ad Targeting
All generations have adopted digital methods to connect with their family and friends, accomplish routine tasks, and shop for their favorite products, among many other activities. With so much digital…