Getting Scrappy With Your Digital Marketing With Nick Westergaard
On this episode of Ask Me About Email Marketing, we chat with writer, podcaster, speaker and brand strategist Nick Westergaard to get his take on the current landscape of digital…
8 Benefits of Multi-Channel Digital Marketing [Infographic]
In this modern world and age where technological advances in communications are readily available to consumers, many expect to interact with businesses and organizations in different ways that they may…
8 Essential Concepts Every Digital Marketer Should Understand
There’s an old story about a reporter who visited a skyscraper construction site. He approached one worker and asked what he was doing. “I’ve got to pour this cement before…
The 7 Biggest Google AdWords Truths That Small Businesses Don’t Want to Hear
Over the years, I have interacted with many small business owners on the subject of Google AdWords. Nobody is a bigger fan of Google AdWords than myself, but sometimes I’m…
A Step-by-Step Guide to Using Authenticity and Transparency to Improve Trust
Authenticity and transparency are two of the latest marketing buzzwords thrown around. Just because a word is catchy doesn’t mean it’s meaningless, but it also doesn’t necessarily mean it’s meaningful.…
How 8 Different A/B Testing Tools Affect Site Speed (Original Study)
Both your visitor and Google prefer your site to be fast. Increasing site speed has been shown to increase conversion rates as well as increase SERP rankings, both resulting in…
How to navigate the dynamic digital marketing world
image: krolone/getty images Mashable recently hosted a special #Mashies Twitter chat to discuss how to adapt to the changing landscape of digital marketing. SEE ALSO: Explore the changing landscape of…
Authoritative, Credible & Trustworthy: 3 Attributes of a Successful Digital Marketing Strategy
There was a time in the not so distant past when marketing and reality did not always align. Companies could create a genius marketing campaign to promote a crap product…
Combining Traditional and Digital Marketing for Optimal Website Exposure
When it comes to marketing your website, don’t assume that digital marketing is the only way. Online methods have tremendous value but so do traditional offline methods of marketing. If…
6 Ways to Use Video to Add More Value to Your Digital Marketing Strategy
Humans are highly visual beings, so it’s certainly no surprise that online video content is becoming a favorite source of information and entertainment across the digital landscape—and it shows no…
Top 5 Logo Design Tips from Digital Marketing Agency Pros
Start-ups and long-established Fortune 500 companies have one thing in common: the need for an expert logo design. The logo you choose becomes the face of your corporate persona. It…
The morality clause in digital marketing
What if a project or client isn't in line with your own personal ethics and values? Columnist Rebecca Lieb tackles that question and offers some guidance on when to say…