Authenticity and transparency are two of the latest marketing buzzwords thrown around.
Just because a word is catchy doesn’t mean it’s meaningless, but it also doesn’t necessarily mean it’s meaningful.
There are plenty of buzzwords that lost their meaning.
But these two are different, I believe, because they represent two aspects of modern marketing that can have a great effect on your results, especially when it comes to content marketing.
Entire blogs have been launched with these two principles as guides for every aspect of those blogs…