You can have the most aesthetically appealing online store with easy navigation, the highest quality products backed by top-notch customer service and bottomless pockets when it comes to marketing budget.…
The healthcare industry is starting to jump aboard the digital marketing bandwagon. credit: getty images The healthcare industry is well known to lag behind other industries when it comes to…
According to eMarketer, businesses spent more than $170 billion in digital marketing in 2015. The industry is experiencing exploding growth that all businesses should tap into. However, those that lack…
image adobe Marketing is constantly evolving. Granted, evolution is a natural part of any thriving industry, but in the digital era, few can rival the speed at which marketing has…
Whether you are already an entrepreneur or are aspiring to be one in the near future, it is important that you understand that there are a lot of responsibilities awaiting…
Like the old Wild West, today’s digital frontier is vast, dangerous and, for many brands, a little scary. Today’s marketers and advertisers are the pioneers when it comes to engaging…
This article will walk you through the customer acquisition funnel for SaaS companies. The primary goal is to help you design, analyze, and optimize your customer acquisition process. The secondary…
Columnist Jason Decker explores often-neglected tactics that can give you an edge in a local market. Local search marketing is a complicated system. Standard SEO techniques such as keyword-rich content,…
image credit: quka | shutterstock.com As much as two decades ago, the way consumers opted for buying brands depended on how much the brands were able to thrust their products…
“Relevance is a search engine’s holy grail. People want results that are closely connected to their queries.” This quote is from Marc Ostrofsky, an American entrepreneur, venture capitalist and New…
It is seven times more expensive to acquire a new customer than it is to retain an existing one, and it is only getting more expensive. As more and more…
It’s time to stop burying our heads in the sand – consumers are no longer only exposed to new products and services upon entering a store or by browsing the…