Customer acquisition is an incredibly tough goal and competition continues to grow as startups and businesses around the world increase in numbers. If you’re going to drive the customers and interest…
In continuing our series on demand generation (click here for Part 1), let’s talk about a question that comes up again and again: Are content marketing and demand generation the…
New year, same problems, similar trends. The problem for business to business (b2b) marketers consistently is demand generation and each year, businesses take the time to build on what they…
Many Companies still feel that the optimal approach for generating revenue is to have the Account Executive be responsible for managing the data, hunting for prospects, qualifying the prospect, presenting…
When you think of mobile marketing, visions of searches for store hours, maps and getting tips from Facebook friends about good restaurants probably come to mind – all consumer focused.…
How much content do we need to produce before we can just get started? What pieces do I have to create to make this work? And when will I start…
Since social media is driven by content, the types of content you share will influence not only your success on social networks, but how social media helps your business. Different…
Since social media is driven by content, the types of content you share will influence not only your success on social networks, but how social media helps your business. Different…
Today’s post is another guest post from Rob Krekstein, Sr. Director of Lead Generation at Ventyx. Rob is a good friend and my former colleague. He sends us these Demand…