In continuing our series on demand generation (click here for Part 1), let’s talk about a question that comes up again and again: Are content marketing and demand generation the same thing?
In a word, no. Content marketing is not demand generation. What it is, is the fuel that enables demand generation to work. The two concepts are not the same thing, but without content, demand generation has nothing to offer.
Or, as this gym rat likes to think of it, demand generation is the workout. Content marketing is the protein shake…
