How to Improve Your CRM Marketing Efforts
Marketing automation often gets a bad rap for being impersonal. Critics say automation is an unworthy investment because it fails at making consumers feel special and unique. While many automation…
What Is CRM (Customer Relationship Management) Software?
CRM. If you work in sales or marketing, you've probably heard this three-letter acronym tossed around before. Maybe you've even been told you need one. No matter what, you're curious…
8 Reasons Why Your CRM is Killing Your Sales Productivity (and what good might look like)
CRM’s are meant to help sales people. After all, nobody sets out to design software that makes your job harder. And yet many CRMs do exactly that. In fact, according to…
How Deep Can Marketing Automation Go Into Your CRM?
A look at whether marketing automation systems should be integrated into many facets of an organization, and what that would look like. Marketing automation platforms (MAPs) are enjoying a period…