There are two main ways for content marketers to absorb vital copywriting mechanics: learning and practicing. I’m not going to help you with the practicing part today. You simply need…
One of the most repeated rules of writing compelling copy is to stress benefits, not features. In other words, identify the underlying benefit that each feature of a product or…
There are an overwhelming amount of tips and tricks to help you become a better online copywriter. To help you organise these tips into a useful 'writers toolbox', we have…
Likely, you have seen websites that feature a blog—or your business maintains one itself. This is outstanding, until you see the date of the last blog was eight months ago.…
image credit: shutterstock Copywriting sometimes feels like one of those elusive skills that only the best of the best professionals truly possess. They know how and what to write to…
When it comes to reading, there are two ditches modern-day web writers may fall into. Both are notorious, unrefined, and dangerous — especially if you want to be more than…
If you’ve got four minutes to spare today, I can help you nail your sales copy. I recently heard Ed Dale of The Challenge and MagCast speak at a conference on…
Every business, regardless of its size, needs killer copy to power it. From start-ups to global corporations, from customer-facing copy to internal comms, words can dictate the success or failure…
With the sheer volume of content out there, your copy needs to be great. Scratch that — your copy needs to be damn near perfect. The stakes are high in…
You may not know them, but these rare call to action hacks can help skyrocket your conversions. It’s so frustrating, isn’t it? You look at your heat maps and know…
Have ads on uncomfortable subjects ever caught your attention? There are reasons why - and you can learn from them. credit: getty images You’ve seen those awkward ads. You know…
Have you heard about RADD? (I doubt it, because I just invented it.) RADD refers to a purely made-up syndrome called Reader Attention Deficit Disorder, and almost every adult I…