8 Tips for Effective Charity Copywriting
Selling material goods is generally far easier than soliciting online donations. As such, it’s critical for charities to maximise conversion rates and make the most of every word on their…
The second-most important copywriting rule
I don’t like rules. Usually I spend more time deliberately breaking them than following them. (Just ask my wife.) But there are some copywriting rules that must be observed. Like the most…
Improve your copywriting with Stephen King.
There’s a clear distinction between what you’re taught at school about literature and how business copy needs to work in ‘real life’. Which prompts the question, why not just teach…
Ten copywriting ‘rules’ you should break before you die
Rules, eh? Doncha just hate ’em? Do this. Don’t do that. Show me a rule and I’ll show you a baseball bat. Copywriting is plagued with rules. You know, you…
Do You Make These 5 Copywriting Mistakes?
Do the WORDS you use when you talk about your product or service have people eagerly scrambling for their wallet… or eagerly requesting KILL. ME. NOW? Fact is, they can…
5 Simple Tips to Make Your Copywriting Clients Deliriously Happy
We’ve all been there … You speak to a new client. You’re excited to work with them. You’ve signed an agreement. Yay! This is going to be fun. But when…
How UX Can Benefit From Copywriting: 7 Helpful Tips
Copywriting and designing user experience may seem like two different professions, but there is something they have in common. Both copywriters and UX designers create elements that interact with particular…
29 Proven Copywriting Tips You Can Use To Convert More Customers
Are your landing pages converting visitors into customers? If not, the copy on those pages might be to blame. Here are 29 proven copywriting tips that will help you increase…
Why we love stories – and why copywriters should write them
Here’s a bit of marketing jargon for you: “hard-wired”. What’s interesting about it is that writers, marketeers, psychologists and neuroscientists all agree that we are hard-wired for story. I agree,…
“Your Copy Doesn’t Need to be “’Salesy’” And 2 Other Copywriting Myths by @MemmaHough
If your copy isn’t ‘salesy’ it’s a bit like a digestive biscuit without the chocolate. Absolutely useless. Yet people will talk openly about not having to actually ‘sell’ a service…
5 SEO copywriting tips for B2B companies
I love working with B2B companies. Many times, they have scads of unique content opportunities – they just need someone to point them out and send them in the right…
3 Online Copywriting Courses Which Absolutely Nail It!
If you love writing, then becoming a copywriter sounds pretty darn awesome, doesn’t it? But the question is… where do you begin? The world of copywriting can be a complex…