Pitch Perfect: How to Get Any Writing Pitch Accepted
There’s no way around it: pitching editors can be intimidating. You want to put your ideas out into the world and have lofty, pie-in-the-sky dreams of seeing your byline in…
Breaking Down Virality: An Analysis of 4 Posts That Went Viral
Trying to go viral? It seems like everyone is these days. That's because having a post take off can benefit your brand’s reputation tremendously -- just look at how the…
6 Unconventional Tips to Create Content Faster
How much content have you written in the past month? Are you happy with that amount? Most marketers answer no to that question. In fact, 44% of marketers say that…
3 Adaptive Content Resources for Advanced Marketers
Let’s say you own a yoga studio in a town of yoga enthusiasts. It’s called Om Depot. You currently offer an equal number of Level 1, 2, and 3 classes…
13 Simple Questions to Help You Draft a Winning Content Strategy [Free Worksheet]
Welcome to the year of adaptive content. The choose-your-own-adventure era of content marketing. The age of the customized customer experience. We’ve already tipped our hand by publishing two podcasts on…
How to Conquer the 6 Most Pressing Content Marketing Challenges [Exclusive Video]
Whether you want to admit it or not, there are probably some things about content marketing that you just don’t feel like you have a solid grasp on. But rest…
Cut the Crap and Write Better Now
“Composition is a discipline; it forces us to think. If you want to ‘get in touch with your feelings,’ fine — talk to yourself; we all do. But, if you…
What Content Strategy Will Work For You? (With Examples)
There are so many contrasting views on content marketing and creation, that it is impossible to find your way out, unscathed and unaffected. While some say ‘tis the year of…
How New SaaS Companies (& B2B Startups) Should Be Using Content Marketing
CMI’s 2016 Benchmarks, Budgets, and Trends Survey found that 88% of B2B companies are using content marketing. Why? Because it works. Content improves customer and brand relations. It can influence…
Is Your Content Marketing Ethical?
There’s no doubt that content marketing is going to be important in years to come. Its strategies have helped build businesses, support freelancers, and educate online users with useful, well-researched…
4 Trust-Building Steps that Get Your Prospects to Eat Out of Your Hands
Are you scaring away your best prospects? When you’re new to content marketing, you might inadvertently send a frightening message to your potential customers and clients. Your heart is probably…
How Content is Transforming the Enterprise
In case you haven’t noticed, the internet has fundamentally changed the way companies communicate with their customers. It’s gone from a one-way, broadcast communication (“It’s our Memorial Day Sale!”) to…