The Content Junkyard (and Why So Many Articles Fail)
On May 22, 1919, a New York hotel owner named Raymond Orteig announced a prize. The Orteig Prize, as it came to be known, was the whopping sum of $25,000…
11 Simple Yet Effective Edits to Instantly Improve Your Social Media Content
As marketers, writers and crafters, we spend hours on bringing our content ideas to life and after all that effort, want our content to be seen. Writing powerful social media…
The Content Marketing Funnel: Create Content Using the Know Like Trust Factor
“Sales Funnel” is often considered a dirty word in marketing, but our job here at #CMtips is to make marketing fun, authentic and non-sleazy. So we’re going to develop a…
The 7 Commandments of Attention-Based Content Marketing
Here is how you can get the results and attention you want from your content marketing efforts. The relationship between brands and their customers has changed remarkably in recent years.…
SEO Cheat Sheet for Better Content Marketing
It is our job as marketers to provide our customers with quality experiences. One way we can provide a quality experience is by implementing a customer focused content marketing program.…
10 Killer Social Media Advertising Hacks For Content Marketers
Let’s start with the bad news first. It’s tougher than ever to get content noticed. Changes to Google search results pages have further obscured content organically, especially on competitive commercial…
9 Actions Content Marketers Need to Do Right Now
As I write this I just finished a keynote presentation at a transportation and logistics conference. Depending on my schedule and timing, sometimes I just run in, do the speech,…
21 Juicy Prompts that Inspire Fascinating Content
Creativity is a fickle mistress. Especially when creating content. Sometimes, the words flow as fast as the coffee. Other times, well, not so much. It’s easy to create boring content.…
Improve Content Quality Using Metrics That Matter for SEO
This post was sponsored by Botify. Search Engine Optimization is about making search engines aware that your website’s pages are interesting and relevant—and more so than other websites. You are…
[Free Webinar] Patient-First Marketing: 4 Steps for a More Effective Strategy
The healthcare industry is changing and creating new requirements that leave many healthcare marketers searching for a viable solution. Changing reimbursement models and new policies, regulations, technologies are some of…
The 5 Building Blocks of a Successful Content Marketing Strategy
As Director of Content Marketing at Salesforce, I get a lot of questions about how smaller companies should go about building a content marketing strategy from the ground up. Usually,…
A Simple Guide to Navigating Trending Content
The cultural landscape of the modern world is constantly changing. Internet celebrities are created in as little as six seconds. Viral videos can be viewed in every continent across the…