3 Content Strategy Practices That Will Make You a Better Content Marketer
My recent revelation: When I write, my audience is always top of mind. However, when I look across all of CMI’s websites and channels, I worry that we’re not providing…
11 Things Every New Content Marketer Should Know to Crush This Field
“You can’t become successful just by going to college or by following any formula.” –Peter Thiel PayPal co-founder Peter Thiel is known for throwing cold water on the higher education…
What’s the Difference Between a Professional Writer and a Content Marketer?
I’ve been a writer for a long, long time. I’ve written something every day for around 30 years now. (Okay, I took about a week off when I had a…
How To Use Blog Comments To Become A Better Content Marketer
If you’ve been visiting some of the bigger blogs lately, you’ll notice an interesting trend: no more blog comments. Copyblogger and Michael Hyatt are a couple of the more popular bloggers who have pulled…
8 Metrics to Conquer a Content Marketer’s Fear of Measurement
While creating and publishing content may be easy, measuring content marketing is a hard and daunting task. Earlier this year, I asked 24 content marketing experts to name the one most important…