5 Must-See Infographics On The Value of Brand Authenticity
“Image is everything,” declared Andre Agassi in a highly successful marketing campaign for Canon in the 1990s. At the time, the tennis icon was viewed as an iconoclastic rebel—an image…
Big Brand Theory: Nissan Uses Social to Build Brand Authenticity
Nissan is one of the biggest automotive makers in the world. With more than 160,000 employees and an operating revenue in the vicinity of $4.2 billion, the Japanese multinational is…