5 Simple Ways to Increase the Reach of Your B2B Content Marketing
B2B firms are investing a great deal of time and resources on content marketing to attract and engage prospects and leads. One of the keys to success is getting your…
2015 Enterprise B2B Content Marketing Report: More Isn’t Better
Companies in the B2B space from IBM to HubSpot have been actively and effectively engaging prospects with longer sales cycle content for years. Like many competitive environments, a lot of emphasis for…
Optimizing the B2B Content Marketing Funnel: Turning Contacts into Clients
Congratulations, you’ve taken the first step towards increasing your online presence and implemented a B2B content marketing strategy. You’re regularly publishing insightful and shareable blog posts and amplifying your content…
20 B2B Content Marketing Examples and Case Studies for 2015
We know that 93% of B2B marketers were using content marketing in 2014. That number is up just a tick from 2013 and will likely climb again in 2015. But what does this…
4 Tips to Incorporate Visuals into Your B2B Content Marketing Strategy
When most firms begin creating a new B2B content marketing strategy, they focus on written content. The details of their strategy revolve around what topics their target audience is searching for,…
What I Learned from B2B Content Marketing Expert Ann Handley
One of the aspects of my job I love is that I learn something new every day. It could be about new technologies or agile processes or marketing. Then, there’s the…
B2B Content Marketing Update: Goals, Content Types, and More
There have been numerous studies about B2B content marketing released of late (a couple of examples here andhere), and a newly-released report on the topic, from Regalix [download page], supports many…
6 Ways to Measure B2B Content Marketing Performance
You’ve no doubt reviewed one of the Content Marketing Institute’s research reports on Content Marketing Budgets, Benchmarks and Trends. As a B2B online marketing strategist, my focus is with its B2B Content…
10 Tweetable Tips for Better B2B Content Marketing
Not so long ago, content marketing was considered the domain of the B2C (business-to-consumer) world: fine for Starbucks, Nike, and Apple, but a total waste of time for those of…
B2B content marketing: Expert advice from Digital Outlook 2015
There's more to B2B content marketing than just publishing a white paper and watching the sales leads roll in. At Econsultancy's recent Digital Outlook 2015 event in Singapore two…
The Top 10 B2B Content Marketing Posts in 2014 [Fresh Marketing Blog]
To succeed in content marketing, you need to walk the walk – not just talk the talk. Earlier this year, the Content Marketing Institute and MarketingProfs revealed that B2B marketers…
7 Signs Your B2B Content Marketing Is Doomed to Fail
I’m just going to say it: B2B content marketing sucks. I understand. I really do. It’s tough to blog about small niches that nobody cares about. It’s hard to sell…