Statistical Forecasting for SEO & Analytics (and a Free Tool!)
Statistical forecasting is a powerful tool that’s been used at Distilled for a while, both by consultants when analysing client data and by our in-house monitoring tool that alerts us…
Analytics and Conversions: Let Data Supercharge your Marketing
Ninety percent of the world’s data was generated in the last two years. By 2012, it reached 2.8 zettabytes (1 zettabyte equals 1,000,000,000,000 gigabytes), and experts projected that it would…
How to Use Analytics to Get a Promotion: 10 Metrics That’ll Help Your Cause
The sad truth is this: You can work really hard, check all the boxes, come in early and stay late, and still not earn the promotion you want. What's missing?…
8 Myths People Believe About Analytics (But Shouldn’t)
When many people start diving into their marketing analytics, they're nervous. Maybe they're new to the technology, so they're worried about it being too complex and confusing to use. Maybe…
Are You Using Big Data and Analytics to Speak to an Audience of ONE?
Are you speaking to an audience of one? Or are you creating blanket, overwhelming, confusing and “throw everything including the kitchen sink” customer experiences? Are you using your integrated online…