Agile Marketing Can Help You Stay Sane Amid Increasing Customer Demands
My fellow marketers, we have a problem. Actually, we have three fairly serious problems: 1. We spend barely a third of our work time (36%) on actually doing marketing. 2.…
Customer Experience Must Be at the Heart of Your Agile Marketing
Recent data indicates consumers are annoyed and uncomfortable when brands follow them around the Internet. Moreover, nearly a third of consumers report receiving offers via email, display ads, social networks,…
Quick Tips to Help Your Agile Marketing Team Work More Efficiently
Earlier in my career, I worked as a product manager in an agile environment. Like most project managers, I defined requirements and user stories, triaged bug requests, and ensured that…
Why agile marketing must be about more than social media
Unfortunately, too many marketers have confused ad-hoc social media promotions with genuine agile marketing. While the original concept of ‘agile’ as a way of working was first popularised in the…
Keep Content Flowing With This Easy Agile Marketing Tool
There are times when a wrench gets thrown into your content marketingmachine and you can’t figure out who threw it. Nothing seems different, but suddenly you’re rushing to make deadlines,…
Agile Marketing: How To Respond To Real-Time Marketing Opportunities
“Our digital marketing team is practicing agile marketing […] to get work done faster and in increments […. It’s] really so that we could reach our customers faster.” – Adelyn…