Did you know that 72% of online shoppers are likely to abandon their shopping carts? And that only 8% of those visitors would return to complete their purchase without retargeting…
When it comes to email marketing, one of the biggest challenges that media companies face today is the ability to translate insight into action. The reason? When publishers deploy email…
Remember when ecommerce was the go-to tactic for increasing brand awareness, finding new customers, and boosting sales? Remember when you could just list products on your site and advertise your…
As a marketer, you always want to be ahead of the curve. The most effective tactics are always the ones that the majority of marketers either haven’t adopted yet or…
Most Americans say they have very little or no interest in political advertisements, according to a recent report from KSM Media and ORC International. The report was based on data…
Does this sound familiar? In the morning, you start your day by checking Facebook on your smartphone. When you get to the office, you glance through your emails making sure…
It’s a fundamental question that all top media companies are facing in 2016—and a topic that many publishers are struggling to face head-on: ‘how in the world can we continue…
Have you struggled with how to advertise your business? With all the choices for promoting your business, it can be overwhelming. Here are 31 great ideas to help spread the…
Are you bidding on the right keywords? Are you buying clicks at the lowest rate possible? In order to keep your Google Adwords spend in check you need to constantly…
Super Bowl: not just for the dudes anymore. The biggest American advertising event of the year is upon us. During Sunday’s Super Bowl, at least as many eyes will be…
Every publisher wants to stand out from the crowd, but the days of one-size-fits-all content creation are over. The reason why? Content marketing is a double-edged sword. As companies realize…
Columnist John Cosley of Bing unearths clues about the future of paid search as we head into 2016. What are you doing to prepare for or take advantage of these…