The marketing automation platform expands on its previous basic capabilities with “true ABM.” Marketing automation platform Act-On is jumping with both feet onto the account-based marketing (ABM) bandwagon. The company…
The industry is buzzing these days with marketers eager to test and prove the latest predictive marketing data. The idea is simple: By targeting companies that have a record of…
The scale and growth of digital media has always been fueled by two types of people: innovators and followers. Innovators embrace emerging channels and technologies, and take risks by investing…
According to a report by SiriusDecisions, 2015 State of Account-Based Marketing (ABM), more than 60 percent of companies plan to invest in technology for ABM to better align sales and…
Buyer behavior changes faster than most marketers are able to keep pace with. Modern B2B buyers want to be marketed to on their own terms, and they expect you to…
B2B marketers are always on the lookout for the best way to support their marketing goals and make their sales teams successful. Typically that means leveraging a range of owned,…