Ask a CRO Expert: What Should I Be A/B Testing?
Before you hit the lab, you’ve got to do your research. Image source. If you’re using landing pages for your marketing campaigns (and by golly, you should be), you’ve probably…
Your Step-by-Step Guide to A/B Testing with Google Analytics
A/B testing can be as simple as reciting the alphabet… You design two versions of a web page (A & B), divide the traffic between the two, and choose the…
4 Landing Page Elements Primed for A/B Testing
Marketing is at its best when campaigns, tactics and strategies are built on research. Of course, in our industry, the word “research” covers a lot of ground. It could mean…
10 Do’s and Don’ts of A/B-Testing Your Email Marketing Campaigns
A/B-testing your marketing emails can be a profitable game-changer. In fact, there is no better way to determine the impact a design, copy, or scheduling change can have on the…
Beyond A/B Testing: Using Customer Journey Analysis to Increase Conversion Rates
Compared to A/B and multivariate tests, customer journey analysis is the new kid on the conversion rate optimization (CRO) block. The power of customer journey analysis is that it looks…
10 Things Every Marketer Should Know About A/B Testing
As customer attention spans are shrinking and online competition is expanding, Conversion Rate Optimization (CRO) is a must-have skill for marketers. CRO is one of the most important aspects of…