How many times have you wished you could merge two of your favorite social management platforms in order to create one full-service platform? What if you could get in-depth analytics that transformed into actionable insights you could then act on–all in one platform? Well, today two companies made progress towards just that goal.
The social analytics platform, Sysomos, announced today it has acquired Expion, a platform for managing social enterprises through content marketing and publishing. With this acquisition, Sysomos says it aims to provide a “complete solution for creating your earned, shared, owned and paid media lifecycle and understanding how it drives your marketing success.”…
Sysomos Acquires Expion to Create Major Analytics + Publishing Platform
