Starting on July 17th, we took note of a change in how videos are displayed in search results. It seems like Google is no longer showing video snippets for anyone but a few big brands and YouTube. Regardless of whether this is a short-term test or a permanent change by Google, this seems like a good time to re-evaluate how video best fits into an ever-evolving SEO strategy.
Soon, we’ll probably start seeing lots of blogs and articles suggesting you move all your videos to YouTube to get snippets and improve your SEO. We realize many have equated “video SEO” with rich snippets, but in reality, the way video plays into your SEO strategy should go much deeper.
Video snippets were great window dressing while we had them. However, the core of SEO strategy has always been and will continue to be building an authoritative domain that you own and control. You can accomplish this by integrating video with your overall content strategy and focusing on link building, social shares, and brand awareness.
