Other tools — search engines, coupons, retailer emails, etc. — have more overall users, but people who use social media to shop are more apt to be swayed by that use, Epsilon survey finds.
The use of social media as a consumer shopping aid appears to be slowing — or at best remaining flat — compared to other digital tools, according to a new survey by digital marketing company Epsilon. The survey also found reason for retail and brand marketers to stick with social, given high levels of influence that it exerts on its passionate users…
Survey: Shoppers’ Use Of Social Media Drops, But It Remains Vital To Those Who Use It
