All the planning in the world can only take your marketing so far. An annual marketing plan should not be set in stone.
This is your marketing plan, not the Declaration of Independence.
You shouldn’t put your “pencils down” when you finished writing your annual marketing plan. Your marketing plan isn’t finished until the year is over when you have to start writing it all over again!
Related: 3 Key Areas Where a Strong Corporate Brand Adds Value
Your plan needs to remain flexible. You can’t possibly predict what will occur over a 12-month period, so you can’t be certain that the plan you’ve written will be effective throughout the year…
