It turns out that Millennials depend upon brand content more than we think – and some prefer it. Surprised? I was. In a Havas Worldwide study entitled: “The Hashtag Nation: Marketing to the Selfie Generation” they find that brands actually play a very key role in the content offered for young people to share – and they’re receptive to it. Focusing on those aged 16 & older in 29 markets, they found that 60% of the youth respondents agreed and used branded content in their social media activity frequently – agreeing that it is “an important part of the creative content online.”
Study: Millennials Like Branded Content, Support it by Sharing
