Social engagement and mobile activity maintain a strong, positive correlation for marketers looking to spur on increased digital opportunities, according to a new study. But to maximize the value of these efforts, brands must consider the primary interests of consumers when setting goals for these campaign channels.
According to the Q4 2014 Performance Marketer’s Benchmark Report from Marin Software, mobile and social channels are ripe for the picking when it comes to reaching consumers and driving engagement. However, an awareness of consumer intent is critical to maintaining a cost-effective approach.
Even though mobile marketing metrics have more or less equaled the performance rates of traditional desktop metrics, there remain certain aspects where desktop performance hasn’t been matched…
Study Finds Social Engagement Is High on Mobile, But Conversions Remain More Traditional
