Search engines are pretty sophisticated things these days and can handle quite a lot of technical challenges. In fact, there are some people out there who think that fussing around with your URL structure does nothing to help your SEO. I’d disagree (it’s a Domain Authority ranking factor for goodness sake), and so would a lot of other SEO professionals.
As Tom Schmitz states in SearchEngineLand.com:
“Poor URL structure is a frequent SEO issue, one that can impair rankings, keep pages out of the search engine indexes, and suck ranking authority from your other pages or even the entire websites.”
So, with the jury still out, the best practice to take is of course to play it safe and start structuring SEO-friendly URLs if you’re not doing so already – the last thing you want to do is leave this last little detail to chance once you’ve already spent the best part of your day writing the perfect post where content is still king, but your keywords, links and all the rest are right on the money for top notch SEO…
