The marketing group-think echo-chamber has been around since I entered this business last decade. It’s very pervasive and cascades down our Twitter streams on a daily basis. However, there’s a lot more stuffin it today. It must be really frustrating to a newbie that decides to start a marketing career – constantly being told B.S. that doesn’t matter or isn’t true.
Many marketers get all caught up in the group-think that sits on every other marketing blog. In some ways it’s like a nauseating sickness that’s begging to be cured. When content marketers just echo the same group-think stories and buzz words on their blogs, best case, it shows a lack of critical thinking and creativity to come up with original ideas. Worse case, it negatively impacts the consumers of said content…
Stop Wasting Your Time Listening to the Content Marketing Echo-Chamber
