If you struggle to make and retain new customers, you’re hardly alone.
In fact, acquiring new customers is often named as one of biggest challenges facing SMEs.
And it’s no surprise. In a digital world, growing your customer base often requires a diverse range of expertise, skills, and resources. And, for smaller organisations, this can all be more than a little overwhelming.
But one of the most positive changes you can make when it comes to getting more customers is a simple shift of mindset.
In a recent article for Entrepreneur.com, Brad Sugars wrote that, what most people call getting new customers, he refers to as “buying” new customers. And “buying” is a good choice of word, since it implies that one needs to invest something – whether that’s time, effort, or money – in order to get more consumers making purchases…
