Everyone has these weeks. Crazy things happen that make you shake your head, people put a wrench in your plans in some way or other, you hear things from clients or prospects that seem, um, preposterous, and it becomes just “one of those weeks.” I saw a bunch of things last week that really made me say, “That is bullshit.” (Can you put that in a post?) And so we have this blog post.
It’s common to write a blog post about a “how-to” in your industry. Maybe a “what you’re doing wrong.” But this week in particular, I have come across several instances where those just don’t apply. I’ve heard things that just aren’t true. They aren’t right. People are confused. Don’t misinterpret this as a girl who isn’t liking what she’s doing. Quite the contrary—I love what I do and where I work, but when too many nutty things happen in your content world in one week, you have to speak up. So, I’m going to set the record straight on a few content areas from this week…
