Jargon. Verbiage. Policy speak. Whatever you call it, we all encounter it on a daily basis.
Why? There are at least three reasons why companies of all sizes use jargon on their websites, and they’re all fallacies.
As well as taking a look at why I believe that’s the case in this post, I’ll also highlight some of the benefits of banishing jargon, such as improving the way potential customers react to you and lifting your conversion rate too…
