We spend so much time creating content to get and sustain the attention of our audience. In spite of this, I can guarantee you that you’re not showing your website audience the content that they want to see because it’s not on your home page. And… you likely have a library of amazing content that they’d love to consume. This adds up to lost opportunities, time and money. It’s time to start thinking about personalizing your content marketing so that you’re putting the right content in front of the right visitor at theright time.
Blogs Promote What’s Recent Not Relevant
The biggest perpetrator of showing the wrong content to your visitors has been the adoption of blog platforms in place of a general content management system (CMS). Blogging platforms are fantastic because they make it easy to write often and write in a conversational manner.
That being said, blogs inherently favor the content that’s the most recent. This works and makes a lot of sense, if the content that you’re creating is time specific, like news. As new posts come in, there’s more recent and in that case, more relevant content.
