Marketing and branding are constantly evolving processes and companies that want to stay on top can’t afford to take even the briefest break. Things move fast in our world and the tide has made a massive shift in recent years to highlight the importance of social media and its role in branding. These days, if a company wants to enjoy any real success it must have a strong online presence. The only way to accomplish this is to integrate SEO with marketing and branding efforts especially when it comes to social media. SEO has been on the forefront of branding strategies for several years now and successful companies are taking note regarding the intimate relationship that SEO has with social media – and the benefits of bringing the two together.
Social media by the numbers
Your customers are on social media so you should be too. Here are some quick facts to consider, according to some interesting findings from research findings published by Pew Internet:
- Nearly 60 percent of Facebook and Instagram users log on every day making them the most engaged social media users.
- 46 percent of Twitter users log on every day.
- Interesting facts about Pinterest: 21 percent of internet users use it, women are four times more likely than men to use it, and while it is largely youth dominated, 23 percent of internet users over the age of 50 are logging on to the site.
- Facebook is still the social media leader with 71 percent of internet users logging on, followed by LinkedIn (22 percent), Pinterest (21 percent), Twitter (18 percent), and Instagram (17 percent).
- 45 percent of internet users who are 65 or older are using Facebook.
- Twitter and Instagram attract younger users.
- LinkedIn and Pinterest users tend to be wealthier than users on other networks. A high percentage of these users earn upwards of $75,000.
Stop Cheating Yourself! Why Your Social Media Must be Optimized
