Most of us didn’t start our business so we could do marketing all day. We started our business because we knew we could help people in one way or another.
However, most of us quickly learned that our business isn’t going anywhere without marketing. When we do market our business, we are ultimately able to help more people. And we can ultimately make more money!
Intuitively we know that marketing is a good thing to do, we just don’t want to do it. I find this truth to be universal for ALL entrepreneurs. The easiest and best way to turn marketing into a pleasant event is to create automated systems and processes, so the marketing happens even if you don’t feel like doing it.
Let’s talk about creating marketing systems in a little more detail. Fundamentally, understanding this process is the key to generating more income and increasing the size of your business.
When I talk about marketing systems I’m talking about taking action using a planned, ordered procedure. A marketing system is a methodical and fairly automated way to communicate with clients and prospects. The goal of implementing a “systemized marketing procedure” is to create a disciplined and organized approach to marketing. Marketing needs to be done, but you shouldn’t have to spend all day every day stressing about it. When the procedures are automated you can easily teach someone else to do them and ensure your connect with your clients on a consistent basis.
There are several reasons (let’s call them what they are – excuses) for not doing any marketing. Here are some of the top excuses we hear from our coaching clients:
Start Your Year Off Right: Plan Your Marketing for the Year in One Day
