Social media marketing is important in and of itself, but columnist Tony Edward reminds us that it can help with search engine optimization (SEO) and online reputation management as well.
Social profiles are great assets for building your online presence. They are great for expanding your reach, for customer retention and engagement and for amplifying content. But they can also be great for capturing more search visibility for your brand.
In today’s world of negative third-party reviews online, which can rank very high (cough, Yelp) for brand searches, you need as many online assets as possible to push negative content down in the search engine results pages (SERPs)…
Social Profile SEO: Optimizing For Rankings & Search Visibility
