The time when a company could launch a new product, solution or campaign with a cut-and-dry press release and a prayer is long gone. We are living and working at the height of social media’s reign over PR and digital marketing; anyone avoiding or underestimating its power in a launch will most likely see their prayers for coverage go unanswered. Even if your company doesn’t execute a large number of product launches per year, incorporating a social media strategy into your overall public relations program is still a key way to expand your audience and attract new customers.
Lucky for us tech PR pros clamoring for inspiration and proven tactics to accomplish those goals, our favorite social channels are filled with brands and celebrities with strong social media strategies to emulate…
