How to influence people and help brands! That is the kind of person brand marketers are looking for online.
There are celebrities – and then there are celebrities,” is how JK Rowling differentiates Harry Potter from the rest of the wizard clan, in her latest story on Pottermore.com, the online home for the world of Harry Potter. We all know how the Potter series influenced political values and perspectives of the generation that came of age with these books. So, more than a celebrity wizard, Potter is an influential magician.
