Plus: Introducing Social Media Marketing Society
The 3rd annual Social Media Marketing World is, without a doubt, the largest gathering of the world’s most influential social media juggernauts. With the likes of Mari Smith, Guy Kawasaki, Ann Handley, Chris Brogan and Jay Baer (just to name a few), it’s clear to see that host Social Media Examiner has a pretty incredible Rolodex to call on for impactful, educational and engaging sessions. Over the course of two days, 2500+ attendees (plus virtual attendees) take in 150+ sessions with more than 100 speakers.
The two-day attendee conference kicked off with Founder/CEO Michael Stelzner’s recap of their 2015 Social Media Marketing Industry Report, a survey of 3700+ marketers. Of those marketers, 58% spend 10 hours a week on social media, and 14% spend a mind-blowing 40+ hours a week on social media.
Trend 1: YouTube Is Powerful
Stelzner started out with an anecdote about the widely known iPhone 6 debacle, also known as #BendGate, and how it became a global story because of one blogger’s unboxing video on YouTube. Bottom line= YouTube is majorly powerful…
Social Media Marketing World: 8 Key Social Media Trends for 2015