In between picking up the social media hacks, engaging consumers, mitigating risks and dealing with problems, and making sense of their marketing efforts, social media managers now need to think whether they are ready for the next big phase of social media or not. At present, Social or Consumer Loyalty is touted as the next most significant phase of Social Media.
The Social Media platforms have already been recognized as a great way to bolster brand outreach especially owing to their targeting and segmenting capabilities. All these years, it has been about listening to your customers, advertising and real time marketing. But, now it’s about meeting expectations of a savvier consumer base. Today, your consumers are on the lookout for fast apps and quick rewards as a return for their engagement. Now is the time to offer a more personalized experience to clients…
Social Media Marketing: The “Why” and “How” of Social Loyalty
