If you are one of the few businesses that have not made the investment in social media, now is the time! Your investment in social media can lead to astronomical returns if you do it right. Here are three reasons that social media marketing should be a major player in your overall marketing strategy.
#1: Social Media Does Not Require A Huge Upfront Investment
When you are using traditional marketing tools, such as direct mail, there is a large investment in creating the marketing materials and getting them into the hands of your ideal prospect. Think about a simple postcard. You have to pay a graphic designer or ad agency for creative services and then a mailing company for postage and fulfillment. The more people who want to reach, the higher the cost will be. With social media, your start-up investment is mostly in the time it takes to set up profiles such as a Facebook Fan Page, a Yelp business page or a Twitter handle since most social media profiles are available for free…
Social Media Marketing: The Best Investment You Will Ever Make
