Blog

Social media is changing the game for events and conferences. It seems like just yesterday conversations were limited to the stage, break-out sessions and show floors, but now event organizers have the opportunity to almost immediately ignite community, inspire and entertain audiences like never before.

You’re also now serving an additional audience – it’s not only your attendees who you’re reaching, but their audience, the followers and fans of those appearing at your event who are also tuning in. Event conversations are happening across every social network, from Twitter, Facebook, Instagram, to Snapchat. Attendees are live-streaming what they see, hear and experience via their mobile devices through apps like Periscope and Meerkat to give their audience a real-time behind the scenes and front row view into exactly what they are experiencing…

Social Media for Event Marketing: Are You Ready for the Audience of Audiences?