Aside from your company website, social media content may be one of the most visible forms of content marketing that a brand can produce. When potential customers are seeking out information about your industry and your brand, they are most likely first visiting your website, then checking out your social channels.
Content on social media allows you to open up a direct line of communication with customers, prospects and industry leaders in way that traditional media placements simply do not. Carefully crafted and curated social content can tell a customer what your brand is about, what kind of services you offer and even what kind of people work for your company.
Consumers are coming to expect social content. Long gone are the days when social media channels can be ignored. Content marketing on social has become commonplace. Social Media Examiner’s 2014 Social Media Marketing Industry Report says that 92% of marketers have indicated that social media is important to their business. These marketers should be utilizing social media content to reach audiences specific to individual social media platforms as part of their overall content marketing strategy.
Content that you develop specifically for your social media audiences on LinkedIn, Facebook, Twitter and elsewhere can have significant impact on your business when implemented thoughtfully and strategically.
Social Media Content Pros:
- Social content can be shared more than once. Re-sharing a post to your blog just looks funny, but re-sharing content on social media is practically expected. You can repurpose with different images, different copy, and for multiple timezones.
- Comments left on Facebook, LinkedIn or retweets with questions can be responded to directly by a member of your team. This allows direct brand interaction with consumers.
- Social messages can be targeted to different audiences.
- Social content is sharable from consumer-to-consumer and grows organically from one trusted friend to another.
- Even in the most technical, dry b2b selling environment, social content allows you to humanize your brand.
Social Media Content: Pros, Cons, Examples and Best Practices
