I find it interesting, and a little bit confusing that social media professionals often fail to exploit a live event for all its opportunities. It seems like “in real time” reporting of live events has become somewhat of a speciality, or subset, inside social media marketing. Let’s take a closer look at what it takes to properly, plan, develop and deploy social media/content marketing for a live event.
I can tell you based on hard-earned experience that you need to stage your content in a pre, during, and post format. That typically looks like this:
Planning Pre-Event » Deployment & Messaging:
“X” number of weeks (in some case months) prior to the event, you will begin by planning and developing some compelling teaser content such as the following:
